guernsey Water Case Study
Clean up christmas 2022
Guernsey Water form the body responsible for maintaining Guernsey’s water supply. Ensuring it is readily available and safe to drink. Looking on a smaller scale, they also take it upon themselves to better educate the island around safe disposal of waste.
We were approached by Guernsey Water to create a campaign surrounding correct disposal of Fats, Oils and Greases. This is a campaign they have run in the past, but were looking to produce a new & fresh look to the messaging. This was set to take place over the Christmas period and as such needed to be reflected in the overall look and feel.
We partnered up with Hamilton Brooke to create a what eventually became the ‘Draindeer’. The concept became to create a visually interesting entity that had child-like creation to it that would push a sense of helplessness into viewers heads, in hopes that with the correct messaging, would push people to consider how they dispose of their Christmas leftovers.
What had started as a simple sketch on paper, soon became the head of Guernsey Waters “Clean up Christmas” campaign!
We created our initial design in Illustrator. Once happy with the way our pipe-up friend looked, we moved into Adobe After Effects to animate our character, bring him to life and introduce him to our footage.
...Just in time for christmas
Our deliverables included a main campaign video to get the Draindeer into the spotlight as well as a series of static and animated social posts to bolster the campaign online.