guernsey Water Case Study
Clean up christmas 2022
Guernsey Water form the body responsible for maintaining Guernsey’s water supply. Ensuring it is readily available and safe to drink. Looking on a smaller scale, they also take it upon themselves to better educate the island around safe disposal of waste.
The Brief
We were approached by Guernsey Water to create a campaign surrounding correct disposal of Fats, oils and greases. This is a campaign they have run in the past, but were looking to produce a fresh, new look for the messaging. This was set to take place over the Christmas period and as such needed to be reflected in the overall look and feel.
A What-deer?
We partnered up with Hamilton Brooke to create what eventually became the ‘Draindeer’. Our concept was a visually interesting entity that had child-like creation to it that would push a sense of helplessness into viewers heads – that with the correct messaging, would push people to consider how they dispose of their Christmas leftovers.
What had started as a simple sketch on paper, soon became the head of Guernsey Waters “Clean up Christmas” campaign!
We created our initial design in Illustrator. Once happy with the way our piped-up friend looked, we moved into Adobe After Effects to animate our character and bring him to life.
...Just in time for christmas
Our deliverables included a main campaign video to get the Draindeer into the spotlight, as well as a series of static and animated social posts to bolster the campaign online.
"The Draindeer has given us a perfectly festive way to clean up Christmas, sharing information that could help all islanders, thank you"
